Heineken Experience

Explore the Legacy of Heineken’s Oldest Brewery

Embark on an extraordinary journey at the Heineken Tour, where you’ll traverse the illustrious hallways of the original Heineken brewery located in the vibrant heart of Amsterdam. This historic venue was the site of Heineken’s brewing operations until 1988 and now serves as a fascinating museum. Here, you will delve into the rich narrative of a modest Dutch brewery that transformed into a global powerhouse of beer production. The Heineken Experience offers more than just an informative tour; it’s a sensory adventure that invites you to engage with the brand in exhilarating and savory ways!

Converted into a museum and visitor center, the brewery opened its doors to eager guests in 1991 and has, since then, gained attention as one of Amsterdam’s premier tourist destinations. As you explore the historic facilities that date back to 1867, you will gain unparalleled insight into the operations of one of the world’s largest beer manufacturers.

The Soul of a World-Renowned Beer Brand

Wander through the ornate chambers of this 19th-century brewery and engage with the company’s captivating history in a dynamic and enjoyable manner. You can examine vintage advertisements and marvel at the massive copper brewing tanks that once played a key role in crafting Heineken beer, all while navigating the stunning architecture of the venue. This engaging tour is further enhanced by high-tech multimedia installations and expert tour guides who are passionate about sharing their knowledge.

During your visit, you will gain insights into traditional Dutch beer drinking customs, observe the Heineken brewing process up close, and savor the distinctive flavors that define the original Heineken brew. The Heineken Experience is designed to delight all of your senses: squish the hops, sample the wort, and inhale the genuine aromas that waft through the brewery. In addition to receiving three complimentary beverages, including a range of alcoholic and non-alcoholic options, you even have the opportunity to learn the art of perfect beer pouring at the Heineken bar.

Secure Your Heineken Experience Tickets Today!

This cutting-edge interactive tour of Heineken’s historic brewery is a quintessential attraction for anyone visiting Amsterdam. Don’t let this singular experience pass you by—book your tickets today!

If you’re eager to immerse yourself in the charm of Amsterdam’s historic city center and its picturesque 17th-century canal belt, consider our Heineken Experience + Amsterdam Canal Cruise combination deal for a fantastic way to save money and maximize your adventure in this remarkable city!